If you’re wondering about SEO, you’ll probably have twenty different friends ready to offer advice from their ‘web guys’. The mysteries feel endless when you don’t know where to start. In this very basic guide, I’ll get you on your way to creating good, solid content that the search engines will love.

How are people going to find you?

  • What are your customers searching for?
  • How have you determined this?
  • What are your competitors doing?

If your business is going to have a website, it’s vital that the website ranks fairly well otherwise there’s no point having one (if no one can find you). The questions above are ones you need to ask yourself before embarking on the SEO journey. Try to put yourself into the shoes of your clients. They may be searching on more simplistic terms or adding locations or strange alternatives you haven’t thought of. Ask around to family and friends, and look at what your competitors are being found for. If your competitors are doing a lot with SEO, you should try too, otherwise you will be overtaken. If your competitors aren’t doing much (or are doing the wrong things), then you make the effort, you will reap the rewards.

The Periodic Table Of SEO Success Factors

Search Engine Land Periodic Table of SEO Success Factors

This very helpful guide will tell you much more than I can, though like everything, it takes time to digest and effort to implement. From start to finish, this guide walks you through the elements of success for being found by the search engines:

This companion guide, designed to explain the Periodic Table of SEO Success Factors in more depth, has been split into several chapters. I suggest you invest a few hours each week reading and trying to put some techniques into practice. Follow the chapter links to learn more about that section of the Periodic SEO table:

…Assuming you’ve now gone away and read the chapters above, you will probably be overwhelmed, and maybe a little cranky. It’s a lot to take on. However, in my guide I will address mainly On-the-Page success Factors, with tips relevant to WordPress, as the content is where you have the most control. If you still haven’t read the chapters above, go ahead. Read on. Knowing some of the ways to succeed as well as some of the things that can get you in trouble should help ease your mind, and you won’t find it so daunting. Then, when the inevitable SEO-ranking sales calls come, you can politely and authoritatively say “no” – and feel okay about it.

Coming up next, I will be writing about Content & Search Engine success factors, or you can read my Tech Drive Driving School Case study.